“Chattea” a tea strainer for plastic bottles has been very popular since it was released in October 2010. The idea “making tea without using teapot” grabbed not only general consumers but also tea retailers that want to use it as sales promotion.
Chattea was developed by a mail-order company, Koubou Kawai (in Kannamicho, Shizuoka Prefecture) after a local tea retailer asked the company if they could make something that enables us to drink tea out of plastic bottle without using teapot. It took three years to bring the idea to sales. In October 2010, they sold it at the World O-CHA (tea) Festival 2010, and it became a big hit.
The success was reported by NHK (Japan’s national public TV) in January 2011, and Chattea got even more popular. It has sold 30,000 pieces so far including advance order.
It is simple and easy! 1. Put water and tea leaves into a plastic bottle and shake a few times. 2. Attach Chattea on the bottle. 3. Wait 15 to 20 minutes. That’s it!
There is a wide variety of bottled tea in Japan and we consume a lot of them, but when we think about reducing carbon dioxide emission, it is better for us to make tea out of tea leaves instead of buying bottles. It is also economical!
Not only for tea, but you can also use it for other things like seasoned soy sauce, noodle soup, or dashi stock.
In this video, a lady introduces Chattea merrily.
Source: Nikkei Trendy Net
This is JAPAN Style!
Recent Comments